loader image
Close
  • Who We Are
    • Our Story
    • Our Mission
    • Our Leadership
  • Our Brands
    • Beverages
    • Processing
  • Sustainability
    • Sustainability Framework
    • Reports
    • Innovation
    • Our Impact
  • Media
    • Latest News
    • Media Releases
    • Publications
    • Blog
  • Contact
  • +1-3435-2356
  • info@avant.com
  • Mon-Fri 8am - 6pm
Online Shop
  • Who We Are

      Who we are

      Schweppes Holdings Africa is a leading manufacturer and distributor of liquid food and beverages.

      our story

      Our Mission

      Our Leadership

    • Our Story
    • Our Mission
    • Our Leadership
  • Our Brands

      Our brands

      Schweppes Holdings Africa Limited comprises of a Beverage Division and Processing Divisions which incorporates two business units.

      Beverages

      Processing

    • Beverages
    • Processing
  • Sustainability

      Sustainability Framework

      Reports

      Innovation

      Our Impact

    • Sustainability Framework
    • Reports
    • Innovation
    • Our Impact
  • Media
    • Latest News
    • Media Releases
    • Publications
    • Blog
  • Contact
Twitter
Linkedin
Instagram

  • Who We Are

      Who we are

      Schweppes Holdings Africa is a leading manufacturer and distributor of liquid food and beverages.

      our story

      Our Mission

      Our Leadership

    • Our Story
    • Our Mission
    • Our Leadership
  • Our Brands

      Our brands

      Schweppes Holdings Africa Limited comprises of a Beverage Division and Processing Divisions which incorporates two business units.

      Beverages

      Processing

    • Beverages
    • Processing
  • Sustainability

      Sustainability Framework

      Reports

      Innovation

      Our Impact

    • Sustainability Framework
    • Reports
    • Innovation
    • Our Impact
  • Media
    • Latest News
    • Media Releases
    • Publications
    • Blog
  • Contact
Twitter
Facebook
Instagram
Uncategorized

Schweppes empowers rural households

By Benjamin Juru  Published On September 6, 2021

Schweppes Holdings Africa Limited has economically empowered over 2 000 rural households under its fruit beneficiation programme.

Communities in Zaka, Mahusekwa, Mhondoro and Hwedza are among the beneficiaries of the project through the group’s Beit Bridge Juicing Private Limited’s grove to glass strategy in the guava value chain.

Under this project, the group has engaged communities with abundant guava forests to pick guava fruit for juice and jam production at Beitbridge Juicing (BBJ).

This also comes as the country has been pushing for value addition and beneficiation of local produce as a way of enhancing employment creation and boost competitiveness of Zimbabwean products on the export market. Value addition and beneficiation have been identified as enablers to economic growth through enhanced earnings.

The group also sees community empowerment and beneficiation as  key in all its new and upcoming projects and has established strong links and created a broad based economic empowerment model with communities that supply the critical raw materials in its manufacturing processes. 

Beitbridge Juicing

This also cuts on raw material imports.

“We engaged communities with abundant guava forests in rural communities to harvest guavas, which we would then process at our plants and use as a base for cordial drinks and other value added products such as Farmstyle Guava Jam,” said Schweppes managing director Mr Charles Msipa.

“To date, we have empowered over 2000 households predominantly women and youths who are involved in the project. We collect an annual target tonnage of 1500 and from which approximately USD $150,000 has been invested to date. All payments to communities are remitted at source.

“This has allowed us to maintain a consistent supply of our guava flavoured cordial juice drinks and the recently introduced Minute Maid Guava in the market giving customers an opportunity to enjoy organically produced local beverages. Within the broader industry context, our grove to glass intervention is substituting imports of raw materials (base concentrates used in formulation) through local sourcing as we also sell and export to other beverages manufacturers both locally and across the region,” he said.

According to Schweppes, the grove to glass strategy is not only benefitting the company, but broader benefits across the industry have been realised.

The success of the group’s guava value chain is testimony to the success of private sector and community collaborative frameworks and provides a template for other corporates to follow.

World over, agriculture value chains have potential to boost activity despite economic challenges such inflationary pressures, foreign currency shortages as well as weather related natural disasters.

Government is driving value addition and beneficiation concept especially under a matrix that add value to community initiatives.

Many communities have been suffering huge loses as their produce in most cases are destroyed by weather due to poor storage and handling facilities.

Article originally published by The Herald 28 April 2021


Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

*

*

Schweppes Holdings Africa Donates Towards COVID 19 Pandemic
Schweppes Holdings Africa donates towards COVID-19 Pandemic
Previous Article
Cocktail Recipes - Mazoe Lime
Next Article

Harare Head Office

67a Woolwich Road,
Willowvale, Harare

+263 242 620 232 – 6

Beit Bridge Juicing Factory

Mazunga Estates Beit Bridge, Zimbabwe

+263 286 229 65

Beit Bridge Head Office

Stand No. 210 Mutiti Drive Ruwa, Harare, Zimbabwe

+263 8677 000 390

Best Fruit Processors

247 Galloway Rd, Norton, Zimbabwe

+263 77 213 2758

Twitter
Facebook
Instagram
Copyright 2021 by Data Age Ideas All Right Reserved.